The Client
My Nguyen is the founder of Project 100, a marketing firm based in Silicon Valley. His team has worked on high-visibility projects, including campaigns for the City of San Jose, the Water District, and advertisements displayed at Levi’s Stadium. As the firm grew, so did the operational demands on his time.
The Challenge
Before working with Arya, My was:
- Managing day-to-day operations alongside client work
- Overseeing multiple projects and deliverables
- Handling tasks that pulled him away from strategic leadership
As workloads increased, things became overwhelming. My knew he needed help but wanted support he could trust to step in, learn quickly, and take initiative, not just follow instructions.
The Arya Solution
Arya initially paired My with one VA to support his growing workload. The results were strong enough that:
- He hired a second Arya VA within a few months
- Both VAs quickly picked up workflows and daily operations
- Each assistant showed initiative and ownership in their role
Over time, My was confident enough in their performance to convert both VAs into full-time team members, embedding them deeply into Project 100’s operations.
The Results
1. A Scalable Support Team
By building a reliable VA team, My created operational leverage that allowed his firm to handle more work without adding pressure to himself.
2. More Focus on the Big Picture
With day-to-day activities handled, My was able to step back from execution and focus on strategy, growth, and higher-level decision-making.
3. Confidence in Delegation
What started as a single hire turned into a long-term investment in trusted team members. The smooth transition to full-time roles reflected the consistency, ownership, and reliability of the Arya VAs.
In My Nguyen’s Words
“After things got overwhelming, I decided it was time to get some help. I hired my first Arya VA and was impressed enough that I brought on a second. Pretty soon, I converted both of them into full-time assistants. They picked things up fast, took initiative, and handled day-to-day activities so I could focus on the bigger picture. I couldn’t be more happy and have no complaints.”
My Nguyen, Founder, Project 100
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